Converse
Converse Jack Purcell — WeChat claw machine
A claw machine with no coins, and dimensions well beyond the usual.
Jack Purcell, CONVERSE's streetwear label, has always been a fashion pioneer. Its Jack's Studio was created for conversations with style influencers about what fashion means. Mexxum was invited to create something special.
Jack Purcell, CONVERSE's streetwear label, has always been a fashion pioneer. Jack's Studio was set up as a place to explore what fashion means with style influencers.
In February 2015, at the request of CONVERSE Jack Purcell, Mexxum built a WeChat claw machine for Jack's Studio. Guests follow the CONVERSE WeChat account and get a free turn, with no coins needed, to win a small gift.
The machine broke with the usual size and looked far better than the standard arcade model, with a more refined and fashionable control area. Once Jack's Studio opened, guests queued to play and have their photo taken with it.
Jack's Studio is full of design and attitude. The photographs below capture the occasion.
To learn more about CONVERSE, click the link or the icon below: www.converse.com.cn/
Client site：www.converse.com.cn
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