Siemens
Siemens GMC — new product launch keynote
Animation turning a drive launch into a presentation people remember.
In September 2017, SIEMENS's Automation and Drives group (GMC) was preparing to launch its latest drive products. They wanted a keynote that would make the new products memorable, and Mexxum delivered.
In September 2017 in Suzhou, SIEMENS GMC launched its latest drive products. The keynote left a strong impression on the audience, and the new products stayed with them. Mexxum's creative direction for the keynote met Siemens's expectations, and it was the third consecutive year that Mexxum provided keynote design services to Siemens.
Instead of the PowerPoint decks common at launch events, Siemens again used Apple Keynote, whose animation capabilities produced smooth and natural transitions.
The launch opened with the GMC product family show, presented as a two-person dialogue.
The evolution of the new products and their key selling points were brought to life through animation, so that a large amount of information could be delivered while the audience followed with ease.
The launch concluded successfully, and the keynote drew strong praise from the audience.
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